Pre-Owned Mobile Annual Market Share Report In Australia 2022

As more and more consumers are turning to refurbished or pre-owned devices due to the high prices of new ones, the pre-owned mobile phone market in Australia is growing by leaps and bounds. 

One of the main reasons for this increase in demand is the growing cost of new mobile devices, which has made them less affordable for many consumers.

Pre-owned mobile devices, on the other hand, offer a more cost-effective option for consumers looking to upgrade their devices without breaking the bank.

Another factor driving the growth of the pre-owned mobile market in Australia is the increasing availability of high-quality refurbished devices.

Many consumers are now turning to reputable sellers of pre-owned mobile devices like PhoneBot, who offer devices that have been thoroughly inspected, cleaned, and tested to ensure they are in excellent working condition.

Overall, the pre-owned mobile market in Australia is a rapidly growing industry that is expected to continue to gain market share in the coming years.

In this report, we take a closer look at the pre-owned mobile phone market share in Australia for the year 2022. We will also provide an in-depth analysis of the market trends, key players, and future outlook for the pre-owned mobile market in Australia.

Refurbished Mobile Phones Operating Systems Market Share in Australia 2022

Before revealing the stats and mobile market share of individual brands, let's first start with the refurbished phones market share of the two most famous operating systems, iOS, and Android.

Used Mobile Phones IOS Market Share in Australia 2022

The iPhone market share in Australia is impressive. iOS being the most famous operating system in Australia , received a whopping 53K+ searches in the year 2022 alone, according to PhoneBot's research.

The market share of iOS in the refurbished mobile market in Australia is driven by the popularity of Apple devices and the perception of a higher-quality product.

Sellers like PhoneBot also provide free accessories such as batteries, cable connectors, and more with iOS devices that encourage more people to buy iOS devices while staying within budget.

With all these factors combined, Apple's iOS enjoys a popularity rate of 64.69%, which is the highest popularity rate for an operating system in Australia.

Although iOS only comes with Apple devices like iPhones, its market share still sits at the top when we talk about the refurbished mobile phone market share in Australia.

Used Android Operating Systems Mobile Phones Market Share in Australia 2022

According to the data collected by PhoneBot, if we talk about Android, more than 29K+ people searched for it in 2022, making it the second most famous and sought-after pre-owned operating system in Australia.

The open-source nature of Android allows for more flexibility and customization, which serves as an attraction to consumers in the refurbished market.

With above 29K+ searches in the year 2022, Android managed to capture a popularity rate of 35.31%.

But unlike iOS, which only comes with iPhones, Android comes with a number of brands. So what is the amount of searches and popularity rate of different brands with the Android operating system?

Refurbished Mobile Vendor Market Share 2022 In Australia

As we now have looked at the two most famous operating systems and the amounts of searches they received in 2022, it's time to look at individual brand market share.

Used Android Mobile Phones Brands Market Share in Australia 2022

The used Android mobile phones market share in Australia for 2022 shows that Samsung is the leading brand with a popularity rate of 22.15%. In 2022, used Samsung mobile devices in Australia were searched more than 18K times.

This is followed by refurbished Google mobile phones in Australia, with a popularity rate of 4.76%, and Xiaomi, with a rate of 1.81%.

Other brands, such as Huawei and OnePlus, sit at 0.96% and 0.61%, respectively.

Further down the list comes brands like:

• Sony (0.47%)
• Motorola (0.32%)
• Asus (0.32%)
• Nokia (0.26%)
• Xiaomi (0.21%)
• Vivo (0.08%)
• Nothing (0.08%)
• LG (0.01%)

Samsung's market dominance in the used Android mobile phone market in Australia can be attributed to the fact that Samsung produces a wide range of devices at various price points.

For example, you'll find flagship devices by Samsung like the Refurbished Samsung S22 Series, and you will also see mid-range devices like the Used Samsung A series.

Similarly, Used Google mobile phones in Australia, specifically the Pixel line, have gained popularity in Australia due to their reputation for high-quality cameras and regular software updates.

Additionally, the affordability of used Google phones compared to brand-new models also makes them a popular choice for consumers in Australia.

Overall, the combination of reliable performance, consistent updates, and good value make used Google phones a popular choice among Australian consumers.

Further, Oppo's and Huawei's market share is driven by their reputation for high-quality devices and focus on the budget segment of the market.

Xiaomi's market share is driven by its reputation for providing amazing features at an affordable price.

Used iPhone Market Share in Australia 2022

The refurbished iPhone devices in Australia  remain at the top. The Apple brand, which is most famous for the iPhone, received the most amount of searches(above 59K) as compared to other Android-based brands in 2022.

Concluding Remarks!

The pre-owned mobile market in Australia has seen significant growth in recent years, especially in 2022, and this trend is expected to continue in 2022.

According to the annual market share report, pre-owned mobile phones accounted for a significant portion of total mobile phone sales in Australia , with iPhone being the most popular brand and Samsung coming second.

This growth is attributed to the increasing affordability and availability of pre-owned devices and the growing awareness and acceptance of refurbished devices among consumers.

In addition, many consumers are choosing pre-owned phones as a more sustainable and cost-effective alternative to brand-new models.

Disclaimer: The data presented in this report is based on the total number of consumer searches for mobile phone brands on PhoneBot. This report does not represent actual transactions of pre-owned devices in Australia for the year 2022.